WhatsApp Commerce and Catalogue Sales for D2C and Retail Brands

What a WhatsApp catalogue is

A catalogue lists your products with photos, names, descriptions and prices inside WhatsApp. Customers browse it from your business profile or from a message you send, and can send you a cart of the items they want.

From browsing to a quick cart

• Share a catalogue or a single product link in the chat.
• The customer adds items and sends the cart.
• You confirm stock, delivery and any discount.
• Payment is taken through a link, and the order is recorded.

Keeping the shop tidy

• Keep names short and prices current.
• Group products into collections, such as festive or best sellers.
• Remove sold-out items so customers are not disappointed.
• Use the same product codes as your store so orders reconcile.

Closing the sale in the chat

The advantage of selling in a conversation is that questions get answered at the moment of doubt. Answer quickly, offer a payment link and confirm the order in writing. Afterwards, send updates as the order is packed and shipped so the customer does not need to ask.

Where this fits with the CRM

Each cart and order should end up on the customer's record, so repeat buyers are recognised and follow-up is possible. See the catalogue and checkout page for how orders sync to the CRM.