WhatsApp Cloud API Pricing Guide: Utility, Marketing, Authentication and Service Conversations, and How to Keep Costs Down

WhatsApp business messaging charges come from Meta, not from the CRM, and they depend on the message category and the recipient's country. Rates and rules change, so this page explains the structure and points you to Meta's current rate card instead of repeating numbers that may be out of date.

Meta groups messages into categories. Utility messages are triggered by a transaction, such as an order update or a payment confirmation. Marketing messages promote or sell, such as an offer or a reminder to come back. Authentication messages deliver one-time passcodes. Service conversations are replies within the customer's own support window after they message you. Each category is priced differently, and a template must be submitted in the category that matches its purpose. In Triostack CRM, these charges are billed by Meta or your messaging provider, separately from your CRM plan.